A wellness app for mental clarity, habit tracking, and mindfulness. The brand focuses on minimalism, calmness, and an intuitive user experience. The target audience is working professionals, so my goal was to create a logo, full branding, and ui/ux elements & mockups that were balanced between professional and calming. Read more below. modern typography and organic shapes were used in the creation of the logo and assets. a soft calming color was picked as the base color, with a relaxing modern green (gradient) as a highlight, and a clean dark grey for readable text that evokes minimalism. MOODBOARD BELOW.
