Static designs for ongoing social media campaign with the goal of ensuring confidence in current customers while attracting potential new ones. Read more about the deliverables, process and reasoning, and the results down below.
Deliverables - Static designs for all major social media platforms
Process & Reasoning - Building on the existing CB branding, while including more depth and visual appeal in order to attract new customers. Layouts depend on platform, for example, LinkedIn designs are created with an F viewing pattern in mind and a focus on keeping the design simplistic and professional as that is the psychological pattern that fits most with LinkedIn users. The design are often a
50-50 between the headline & subtitle and the main (and usually only) visual.
Results - Consistently acquiring new customers while maintaining current base + More traction on social media
Process & Reasoning - Building on the existing CB branding, while including more depth and visual appeal in order to attract new customers. Layouts depend on platform, for example, LinkedIn designs are created with an F viewing pattern in mind and a focus on keeping the design simplistic and professional as that is the psychological pattern that fits most with LinkedIn users. The design are often a
50-50 between the headline & subtitle and the main (and usually only) visual.
Results - Consistently acquiring new customers while maintaining current base + More traction on social media
