Do Good Points is a digital platform bridging the gap between nonprofits and individuals seeking to make a difference. DGP makes it easy to help you discover what doing good means to you and show you how you can take action. Their mission is to activate and empower the next generation of do gooders. This messaging is developed primarily with end users in mind, people who are using their platform to find information, discover organizations or causes, or make donations.
This is an ongoing project with the deliverables being re-occurring graphics and edited videos for social media. Read more about the deliverables, process and reasoning, and the results for both projects down below.
The design direction and approach for the social media graphics and videos stemmed from their already existing branding, as they wanted to outsource the work to someone else, which meant I needed to mimic their style, updating it wherever necessary to fit the content. Their main audience consists of Non-action takers as the primary target, and some action takers as the secondary. Non-action takers are people who doing good is an afterthought for, and have minimum knowledge about global and local issues. Some action takers are people who do as much good as they can and follow some issues, especially regional ones. Their original design decisions reflect that (simplistic but cool & approachable), and it's how I'm continuing to approach their designs. The designs being posted on LinkedIn was the reason for choosing the (F) layout as LinkedIn viewers prefer designs that are easily scannable. The videos are aimed at a tiktok audience which expects fast paced content that continuously grabs the attention in as short a time as possible.