Avocados from Peru’s main goal is to promote the consumption of avocados from Peru. They are not a typical brand in the sense that they don’t sell avocados directly. They help their members sell avocados. There are multiple different deliverables in this page as there are multiple projects included. These deliverables include: Social media static and animated designs, animated and edited videos, and designs for print and social media. Read more about the deliverables, process and reasoning, and the results for both projects down below.
Avocados from Peru are creamy and come from lush, green farms in Peru. The flavors of Peruvian dishes are becoming internationally-renowned. Avocados and eating them are fun, healthy, and are part of an aspirational and healthy diet. AFP focuses on fun, eating healthy, eating deliciously, celebrations with friends and family. Peruvian avocados are responsibly grown and environmentally-friendly. The design decisions are based on the previous, meant to reflect the beautiful and lush nature of Peru, how healthy and delicious avocados are, and how it brings people together in a fun celebration. Brand colors and font were provided by the customer, and the design decisions (fun accentuating assets, colorful skewed designs, nature & creamy color palette, mostly rounded aesthetic to match an avocado's shape) are based on the previous, and on multiple rounds of feedback with the customer to ensure the brand is perfectly communicated to the consumer. The designs above include social media static and animated designs to promote the brand and eating avocados from peru, followed by designs for the customer's new round of promoting their coupons physically and online where the goal was to achieve a design that was similar to previous ones, but still updated within how their has evolved over time, and lastly a video series promoting avocados and eating avocados from peru.